Chapter Iv Cost-Benefit Analysis. Major Capital Cost Items

CHAPTER IV: COST-BENEFIT ANALYSIS Major capital cost items for a wave farm include: initial and replacement WEC devices, moorings and foundations, power conditioning equipment at the hub and submarine cables, grid connections, and environmental permits. Additional non-capital costs include annualized operations and maintenance, and personnel costs. A formal request for information (RFI) was sent to OPT. The RFI asked for WEC performance data and cost specifics. They declined to respond to the RFI completely. The wave energy industry considers almost all design information extremely proprietary and compromise competitive advantages if specifications are released. Consequently, WEC device performance specifications were limited to that of†¦show more content†¦The total installation cost is estimated between 4 and 5 million dollars (Jarocki). Maintenance costs for WECs are expected to be substantial due to the inherent challenges of operating in a marine environment. Seawater is exceptionally corrosive, and the variable loads and shock forces that WECs will be subjected to will require frequent intervention and mitigation. Offshore oil and gas operations have shown that offshore operation and maintenance (OM) costs are typically 5-10 times higher than similar onshore activities. Survivability and device failure are further issues that will drive up operational costs and demand high safety requirements and strict tolerances. Historical buoy data shows that significant wave heights of 10 to 11 m occur every few years in Delaware (Service 2005). Additionally, the accumulation of microorganisms, plants, algae, or animals on wetted surfaces (biofouling) poses risks to underwater construction, structural stability, and efficiency of power absorption. There is a recommended 3-month maintenance period for the OPT buoy technology (Ocean Power Technologies 2016). Although there is minimal industry experience in actual OM costs, rough comparisons may be made from analogous industries, such as offshore oil and gas or offshore wind energy. All cost estimates to date are based onShow MoreRelatedBiness Plan5741 Words   |  23 PagesProducts and Services 7 2.1 Product Description 7 2.2 Competitive Comparison 7 2.3 Sales Literature / Publications 8 2.4 Sourcing 8 2.5 Future Products 8 3. Marketing plan/Market Analysis Summary 9 3.1 Market Segmentation 9 3.2 Target market segment strategy 9 3.3 Industry Analysis 9 3.3.1 Competition and Buying Pattern 10 3.3.2 Main Competitors 10 4. Strategy and Implementation Summary 11 4.1 Marketing Strategy 11 4.1.1 Promotional Advertising StrategyRead MoreCapstone Project15365 Words   |  62 Pages.......................................................................................................... 8 Chapter 1: Definition of the Problem ............................................................................................. 8 Chapter 2: Literature Review .......................................................................................................... 9 Chapter 3: Methodology ..............................................................................................Read MoreBudget and Budgetary Control Practices in the College of Technology Education Kumasi13619 Words   |  55 Pagessector models of organisational structure, management systems, accounting and budgetary control practices, accountability relationships to accomplish the desired commonwealth government changes (Boyce,2002; Gioia Thomas,1996; Simkins,2000). Internal cost centres, budgeting and budgetary controls, flattening of hierarchies, the fostering of competition between employees, public relations, the monitoring of efficiency and effectiveness through measurement of outcomes, the introduction of accrual accountingRead MoreAn Appraisal of the Application of Cost and Management Accounting Techniques in Nigerian Manufacturing Companies: a Case Study of Benue Breweries Company Limited2637 Words   |  11 Pages AN APPRAISAL OF THE APPLICATION OF COST AND MANAGEMENT ACCOUNTING TECHNIQUES IN NIGERIAN MANUFACTURING COMPANIES: A CASE STUDY OF BENUE BREWERIES COMPANY LIMITED TABLE OF CONTENTS Title page - - - - - - - - - - i Approval Stage - - - - - - - - - ii Dedication - - - - - - - - - - iii Acknowledgement - - - - - - - - iv Table of contents - - - - - - - - - v Abstract - - - - - - - - - - vi CHAPTER ONE: INTRODUCTION 1. Background of the study - - -Read MoreFinancial Management Test6559 Words   |  27 Pagesï » ¿Take Home Chapter 8-9 Student: ____________________________________________________________ _______________ 1.  The difference between an investment s market value and its cost is called the:   A.  present value. B.  net present value. C.  capital value. D.  cash flow. E.  net income.    2.  The payback period is the period of time it takes an investment to generate sufficient cash flows to:   A.  earn the required rate of return. B.  produce the required net income. C.  produce a yield equalRead MoreFundamentals of Corporate Finance 9e82683 Words   |  331 Pageshttp://helpyoustudy.info Chapter 01 - Introduction to Corporate Finance Chapter 01 Introduction to Corporate Finance Answer Key Multiple Choice Questions 1. Which one of the following terms is defined as the management of a firm s long-term investments? A. working capital management B. financial allocation C. agency cost analysis D. capital budgeting E. capital structure Refer to section 1.1 AACSB: N/A Difficulty: Basic Learning Objective: 1-1 Section: 1.1 Topic: Capital budgeting 2. WhichRead MoreInventory Management Systems9739 Words   |  39 Pagesmainly through the interviews with the top manager and other staff involved in inventory control operations. Secondary data is retrieved from the information system to provide the annual purchasing and sales report about twenty items using a purposive sampling approach. Data analysis follows the theoretical framework. Conclusion: Small businesses have limited financial resources and bargaining power. Long-distance suppliers, big fluctuation of demand and lack of formalized inventory control system resultRead MoreApics Exam Questions Essay32505 Words   |  131 Pages(Arnold, Introduction to Materials Management, Chapter 1). [pic] Question Number: 2 BASICS OF SUPPLY CHAIN MGMT (BSCM) :Businesswide Concepts In order to maximize profit, a company must have all of the following objectives except: A) Best customer service B) Most accurate production forecast C) Lowest inventory investment D) Lowest distribution cost The correct answer is: B A company, to maximize profits, must have the lowest production cost, best customer service, lowest inventoryRead MorePROJECT ON BHEL CAPITAL BUDGETING17740 Words   |  71 Pagesï » ¿A STUDY ON â€Å"CAPITAL BUDGETING† WITH REFEREENCE TO BHARAT HEAVY ELECTRICIAL LIMITED A project report submitted in partial fulfillment of requirments for the awards of degree of MASTER OF BUSINESS ADMINISTRATION BY DEPARTMENT OF BUSINESS MANAGEMENT SRI INDU INSTITUTE OF MANAGEMENT (AFFILIATED TO OSMANIA UNIVERSITY) 2007-2009 ACKNOWLEDGEMENT My sincere thanks are due to all who have helped me in various ways in the course of the project. I am deeply grateful to MR.P.V.ARUN KUMAR for givingRead MoreFinancial Statement Analysis Chp0064811 Words   |  20 PagesChapter 06 Analyzing Operating Activities       Multiple Choice Questions    1.  Which of the following is not a reason for economic income and accounting income to differ?   A.  Transaction basis B.  The monetary assumption C.  Conservatism D.  Earnings management    2.  As a general rule, revenue is normally recognized when it is:   A.  measurable and earned. B.  measurable and received. C.  realizable and earned. D.  realizable.    3.  Which of the following measures of accounting income is typically reported

Diabetes mellitus is a chronic metabolic disease...

Diabetes mellitus is a chronic metabolic disease characterized by high blood glucose levels (hyperglycemia) due to absolute (Type 1 diabetes) or relative (Type 2 diabetes) deficiency of insulin hormone (World Health Organization, 1999). Diabetes affects almost every organ system in the body due to metabolic problems caused by hyperglycemia, especially in undiagnosed or uncontrolled individuals (World Health Organization, 1999). Until recently it was believed that diabetes affected mainly developed countries, but recent research reveals an increase in the number of type 2 diabetes cases in developing countries (Chuang, 2002; Kinra, 2010; Narayanappa, 2011). Diabetes is associated with complications such as cardiovascular diseases, renal†¦show more content†¦At first, the pancreas makes extra insulin to make up for the insulin resistance, but after a while there is a steady decline in pancreatic cells and the organ is not able to make enough insulin to maintain blood glucose within normal levels. In type 1 diabetes, however, there is an absolute lack of insulin, usually secondary to an autoimmune destruction of the insulin-producing beta cells (Alemzadeh and Ali, 2011). Glucose is a simple sugar found in food that provides energy to the cells in the body. More complex sugars are broken down in the small intestine and the glucose released is then absorbed into the bloodstream, whereby is it distributed throughout the body. However, glucose needs insulin to enter the cells. Without insulin, the cells become deprived of energy despite the presence of abundant glucose in the blood, and some of the abundant, unused glucose is wasted in the urine. These sustained high blood glucose levels disrupt homeostasis in the body and produce a series of metabolic problems that affect multiple organ systems (Alemzadeh and Ali, 2011). In the following sections I will discuss in detail the pathogenesis of diabetes mellitus and the ways to diagnose, treat and manage this pervasive disease. Pathophysiological Mechanism Type 1 Diabetes The underlying fault in type 1 diabetes is the autoimmune destruction of pancreatic beta cells. Because of this theShow MoreRelatedDiabetes Mellitus And The Long Term Complications1385 Words   |  6 Pagesgeneral idea of diabetes mellitus, epidemiology, role factors and complications that arise from it, comparing and exhibiting the distinctions between type I type II diabetes, the people who are in jeopardy of developing diabetic renal diseases and hypertension due to the complications identifying the general pathogenesis of diabetes mellitus the long term complications that may transpire. Epidemiology of Diabetes Mellitus Diabetes Mellitus is one of the very prevalent metabolic diseases that affectRead MoreDiabetes : The Common Chronic Disorders1737 Words   |  7 PagesINTRODUCTION: Diabetes is one of the most common chronic disorders in UK [1]. According to Silverman, more than 2.6 million people in UK are diabetic as according to data collected from GP practices and more than 5 million obese people are registered to GP practices. So One in ten people are getting treatment for obesity and one in 20 are getting treatment for diabetes [2]. It is estimated that more than 5% men and more than 4% women in England are found to have diagnosed diabetes. While, 3% menRead MoreDiabetes Mellitus : A Major Public Health Problem Worldwide Essay1480 Words   |  6 PagesDiabetes Mellitus has increased in recent years due to bad eating habits and inactivity. Diabetes Mellitus is a major public health problem worldwide. Improved testing accuracy has improved which has confirmed more cases. There are two types of diabetes. In this paper I will explain the differences in both types of Diabetes and complications that are commonly associated with this disease, as well as tre atment and plan of care for this disease. (American Medical Association) Type I DiabetesRead MoreTypes Of Type 1 Diabetes Mellitus1713 Words   |  7 Pages Introduction: Type 1 Diabetes Mellitus is a disease that occurs when insulin-producing beta cells of the pancreas are damaged or are being destroyed (Mahan, Escott-Stump Raymond, 2012). The gradual destruction of the beta cells of the pancreas usually leads to complete insulin deficiency, which ultimately manifests itself in the following symptoms at clinical onset: â€Å"high blood glucose (hyperglycemia), frequent urination (polyuria), excessive thirst (polydipsia), and a significant amount of weightRead MoreType 1 Diabetes Mellitus And Mellitus1711 Words   |  7 Pages Introduction: Type 1 Diabetes Mellitus is a disease that occurs when insulin-producing beta cells of the pancreas are damaged or are being destroyed (Mahan, Escott-Stump Raymond, 2012). The gradual destruction of the beta cells of the pancreas usually leads to complete insulin deficiency, which ultimately manifests itself in the following symptoms at clinical onset: â€Å"high blood glucose (hyperglycemia), frequent urination (polyuria), excessive thirst (polydipsia), and a significant amount of weightRead MoreEssay on Diabetes Mellitus1282 Words   |  6 PagesDiabetes mellitus is a collection of common metabolic disorders. The scenario of passing large amount of urine is described by the Greek and Roman physicians as diabetes whereas the term mellitus refers to sweet taste (Barrett, Barman, Boitano, Brooks, 2012). The name of the disease reveals one of the important clinical manifestation, that is, passing sweet-tasted urine, and in the other word, the presence of sugar in the urine. Besides that, Funk (2010) stated that there are three most commonRead MoreDiabetes Mellitus : A Group Of Metabolic Diseases That Affect How Your Body Uses Blood Glucose949 Words   |  4 PagesDiabetes mellitus refers to a group of metabolic diseases that affect how your body uses blood glucose. Glucose is important to health because it is the source of energy for the cells that make up muscles and tissues. It is also the brain s main source of fuel. The disease is characterized by hyperglycemia that results from defects in insulin secretion, insulin action or both. It is estimated that 8.3% of the United States population have diabetes and another 7 million are undiagnosed (HuetherRead MoreEar Infection: Overview of Otitis Externa1152 Words   |  5 Pagescontinue and becomes a chronic condition. â€Å"Rheumatoid Arthritis is the autoimmune inflammatory condition that involves an immune response to the synovial membrane, causing synovitis. Proteins are released at the site or where the joint inflammation is. This eventually causes damage to the cartilage, bone, tendons, and ligaments of the affected joint. This eventually causes the joint to lose its shape and alignment, causing deformity and great pain. It is believed that the disease is triggered by anRead MoreFactors Contributing Risk Factors For Diabetes Mellitus802 Words   |  4 PagesIntroduction Diabetes Mellitus (T2DM) is an endocrinal disease characterized by elevated blood glucose level, diagnosed by laboratory blood analysis with random glucose level 200mg/dL and fasting blood glucose of ≠¥126mg/dL.1 Risk factors The risk factors of T2DM are mainly attributed to the lifestyles and behavioral factors. Although the etiology cannot be pinpointed on a single cause it is proved that obesity, socioeconomic conditions and genetic factors increase the risk of T2DM. (Cite)Read MoreA Brief Note On Diabetes And Diabetes Mellitus1428 Words   |  6 Pages 1. Problems, Issues or Disease Progress of Diabetes Mellitus Diabetes mellitus refers to a chronic human health condition characterized by prolonged high sugar level in the blood. A group of metabolic disorders like, seizures, lethargy, and jaundice among others, which occur when chemical reactions abnormally alter the normalcy of the body’s metabolic processes, causes this condition. Diabetes occurs mainly because of two issues; due to inadequate production of insulin by the pancreas, and due

Ethical Principles free essay sample

NAEYC have a Statement of Commitment; however, isn’t part of the organization’s Code of Ethics; instead, it is used as a tool, for personal acknowledgement of an individuals willingness to embrace the distinctive values and moral obligations of the field of early childhood care and education. The primary focus of the NAEYC Code of Ethics is to provide a basic but solid structure for daily childcare and education practices with children and their families in programs for children from birth through 8 years of age in any possible setup for example: preschool and pre-kindergarten, child care centers, hospital and family child care homes; kindergartens, and primary classrooms. NAEYC has structure their organization on a commitment to the following core values: †¢Appreciate childhood as a unique and valuable stage of the human life cycle †¢Base our work on knowledge of how children develop and learn †¢Appreciate and support the bond between the child and family †¢Recognize that children are best understood and supported in the context of family, culture, community, and society †¢Respect the dignity, worth, and uniqueness of each individual (child, family member, and colleague) †¢Respect diversity in children, families, and colleagues †¢Recognize that children and adults achieve their full potential in the context of relationships that are based on trust and respect. We will write a custom essay sample on Ethical Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These core values represent the foundation for all childhood care and education and they are deeply rooted in the history of the same. As we can see the organization has ingrained a well established group of Ethics in the organizations mission and governance structure. The National Association for the Education of Young Children Code of Ethics ideals and principles adhere to the organization a conceptual framework of professional responsibilities that can be divided in four main levels of professional responsibility.

Who are the Norwegian Americans an Example of the Topic History Essays by

Who are the Norwegian Americans We, Norwegian Americans, are the successors of Norwegian immigrants who came to the United States in the later half of the 19th century and the beginning of the 20th century. We have the contribution of more than 4.5 million people in the population of America (Wikipedia). Though we were spread everywhere in America but mainly we live in the Upper Midwest and West. Need essay sample on "Who are the Norwegian Americans" topic? We will write a custom essay sample specifically for you Proceed We are supposed to be the first Europeans to discover America. Most of us who first migrated to America were farmers and fishers. Due to our quiet and simple way of living, we were oppressed in our homeland and the first group of us migrated to America in 1825 and after it was followed by others. That time it was considered that only the descendant of a Norwegian parent who had The US citizenship was a Norwegian American. University Students Frequently Tell EssayLab support:Who wants to write assignment for me?Professional writers suggest: Get Your Essay Before The DeadlineBuy Essay Online Cheap Writers For Hire College Essay Writing Service Cheap Reliable Essay Writing Service Now ethnic membership in the United States has turned into subjective through the new aspect of Census 2000, which is called subjective identification. According to this if anybody feels that he is a Norwegian American then he is. This rule says that anyone whether a black, an Eskimo or a Latino has the right to think that he is a Norwegian American. Migration: The main reasons that forced us to leave our country, Norway, were poverty, growth of population, national dependency, religious containment and fighting for the freedom from Sweden and World War I. For getting better living many of us left our old country. Economical condition became the major cause of migration. Social and Political differences between America and Norway compelled us to migrate to the United States. In Norway, social system used to be very strict. Lower status people had to show the respect to the higher class publicly. On the other hand the United States did not have such kind of discrimination so we found it an interesting place to live. Politically also we got more freedom in United States such as right of vote. Economically also we found this place much more attractive. In the United States there were many job opportunities and also the wages were higher than Norway. The earning potential was too good. Many newspaper and authors in Norway appreciated the job possibilities in America. In the period of 1864, The Bergenposten gave the advertisement for many mining jobs in Lake Superior region. Earlier Norwegian settlers in America used to send letters to their family members and friends back to their homeland about the advantages of living in the United States and request them to give them company. They were successful also in calling the higher rate of migrants to join them. First these migrants join the original Norwegian settlements but later they decided to move in the west direction where the land was abundant and not that expensive. Many farmers and laborers settled themselves there. After the Dakota conflict of 1862 and the Civil War Norwegian settlement expanded to the Minnesota River Valley where it was easy to find a land through the treaty of Traverse des Sioux. Consequences: December 19, 1894, the leading Norwegian newspaper, Scandinavian of Chicago published an article with the subtitle C.P. Railway Lures Norwegian Farmers Out into the Wilderness that said the story of the farmers in America how they had been unfortunate in the United States and were in debt over their ears. It said in details how the Canadians helped these farmers in paying of their mortgages. The paper also told how these poor farmers in Minnesota and Dakotas became debt prisons. In the United states the financial condition of farm laborers became terrible. It was estimated that by the period of 1910, approximately half of the farms in Dakota were mortgaged. In the area of Red River Valley, the tenants used to pay high rentals and the cost of the production was also high (Bjork, Kenneth O., 2005). On the other hand, high land value proved a boon to owners and they could sell their lands on good rates and equally could purchase a good land at lower prices. Immigrants faced different problems than the pioneers during the period of mass migration. They faced all kind of problems such as social, political and personal problems during the process of migration, assimilation and acculturation (Zempel, 1991, p. xi, xii). References: Bijork, Kenneth O., Scandinavian Migration to the Canadian Prairie Provinces, 1893-1994, 2005, Volume 26, P. 3 Norwegian Americans, Noams

Free Essays on Evil Empire

Evil Empire â€Å"The devil is in all of you!† At least that’s what heavy metal vocalist Rob Zombie believes about the people of America. Although some may believe that he himself is a messenger of the devil, Rob may be on the right track. Recent events that occurred in New York define what is it is to be truly evil. Questions start to emerge in our minds such as, â€Å"Why would someone do something like that?† â€Å"What posses someone to fly a plane into a building killing thousands?† â€Å"Are we really capable of being that evil?† Unfortunately, the proof is blinding. We are in deed capable of such malicious acts and will, have, go through with them. The answer to why we act in such a way is in it self a very difficult question to be defined. No one will ever know exactly why, but few have their theories. Thomas Wolfe is one of those men who have come up with the metaphoric reason to the simple, yet complex question, â€Å"Why?† By examining poems such as â€Å"The Lamb† and â€Å"The Tyger,† Wolfe creates his own vision of evil by representing it in the real world. Although maybe not totally politically correct by using a black man to be this household of evil innocence, Wolfe enhances his idea by symbolically blackening the evil, even if it’s only skin deep. Darkness is the bearer of evil in a white man’s world. Poor Dick, after having lived in such a world of racism and a sort of post slavery state of mind, he turns to the good book to keep his emotions from becoming to temperamental. But one can only repress such malice behavior for so long before they snap. In the case of Dick Prosser, his time to snap has come. After being semi-servant of Shepperton’s, and constantly being told to do or not to do things, Dick obtains a rifle and stores it in his quarters until â€Å"Christmas time.† The townspeople all seem to favor Dick with kindness, and would never expect him to act in any sort of... Free Essays on Evil Empire Free Essays on Evil Empire Evil Empire â€Å"The devil is in all of you!† At least that’s what heavy metal vocalist Rob Zombie believes about the people of America. Although some may believe that he himself is a messenger of the devil, Rob may be on the right track. Recent events that occurred in New York define what is it is to be truly evil. Questions start to emerge in our minds such as, â€Å"Why would someone do something like that?† â€Å"What posses someone to fly a plane into a building killing thousands?† â€Å"Are we really capable of being that evil?† Unfortunately, the proof is blinding. We are in deed capable of such malicious acts and will, have, go through with them. The answer to why we act in such a way is in it self a very difficult question to be defined. No one will ever know exactly why, but few have their theories. Thomas Wolfe is one of those men who have come up with the metaphoric reason to the simple, yet complex question, â€Å"Why?† By examining poems such as â€Å"The Lamb† and â€Å"The Tyger,† Wolfe creates his own vision of evil by representing it in the real world. Although maybe not totally politically correct by using a black man to be this household of evil innocence, Wolfe enhances his idea by symbolically blackening the evil, even if it’s only skin deep. Darkness is the bearer of evil in a white man’s world. Poor Dick, after having lived in such a world of racism and a sort of post slavery state of mind, he turns to the good book to keep his emotions from becoming to temperamental. But one can only repress such malice behavior for so long before they snap. In the case of Dick Prosser, his time to snap has come. After being semi-servant of Shepperton’s, and constantly being told to do or not to do things, Dick obtains a rifle and stores it in his quarters until â€Å"Christmas time.† The townspeople all seem to favor Dick with kindness, and would never expect him to act in any sort of...

5 Marketing Techniques That Will Increase Your Traffic

5 Marketing Techniques That Will Increase Your Traffic We’re all familiar with the product upsell. You’re paying for your coffee and the clerk asks if you’d like a bagel to go with it. Or, you’re trying to check out online and the website keeps offering you new deals to consider. These are upselling and cross selling techniques. When done right, they work. When done poorly, they annoy the heck out of people who just want to give you their money so they can go on their merry way. You don’t want to annoy people who are trying to give you money. What if you applied some of these same marketing techniques to your content? Could you get more traffic, more readership, more leads? And, more importantly, could you help your readers more than you are now? 5 Offbeat Marketing Techniques That Will Increase Your Traffic The Difference Between The Two Upselling is not the same as cross selling. What is  cross  selling? Cross selling has to do with related products. It’s selling a customer something that they might be interested in based on what they’re already buying. Amazon does a great job with cross selling, letting you know what products customers typically purchase with the item you’re looking at. Getting a new external hard drive? You might be interested in this USB cord. Buying a new TV? You might be interested in a sound bar. What is upselling? Upselling is when you aren’t so much interested in selling a customer a product related to the one they intend to buy, but instead want to sell them a higher-end version of it. Purchasing Samsonite luggage? Why not consider Louis Vuitton. The motivation and method behind these sales approaches are quite different. How do you use  them? When you cross sell, you hone in on what the customer needs, and offer additional products or services because you think they could be a help. Upselling is less about what the customer needs and more about painting a rosy picture of how the more expensive item has more value for them. Cross selling is helpful. Upselling relies more on the narrative. Both meet a kind of need, the former being a real need and the latter being a felt need. Neither will work if all you do is list features during the sale. It’s additional value (cross selling) vs. higher value (upselling). It’s lateral (cross selling) vs. vertical (upselling). How To Apply Upselling And Cross Selling Techniques To Your #ContentMarketingPutting It To Work In Your Content Let’s say that your readers are your customers (because they are). Getting new customers costs much more than keeping the ones you already have, even though most of us get caught up in focusing on getting new ones. According to the book Marketing Metrics (hat tip: GrooveHQ), selling to a new customer carries a probability of 5–20%. Selling to an existing customer sits at 60–70%. Upselling and cross selling take an existing customer and extract more value from them. These techniques  also make for a happier customer, particularly if you’re really hitting their needs and providing help. 5 #MarketingTechniques make for a happier customer, especially if you are hitting their needs.#1. Be A Good Listener These two marketing techniques rely heavily on listening to your customer. You’ve heard the recommendation to pay attention to what’s being said to customer support to get ideas on content to create. You should also use what you’re learning there to spot where upselling and cross selling might work. The key here is not to listen so that you can sell, but to listen to see if you have a solution to offer. When an upsell or cross sell is done correctly, you make a profit, yes, but more importantly, you create a deeper relationship with the customer. #2. Be Specific With Your Offer A good in-post call to action (CTA) is one that makes sense and taps into the likely needs of the reader. Offering a free laundry detergent sample pack in the middle of a post about marketing makes no sense. On this blog, we like to offer related ebooks and worksheets that go along with the content for those readers who want something to print out and use offline. Upselling and cross selling must make sense for the specific customer and situation. It cannot be a blanket approach. For example, when you are buying a candy bar at a Big Box store and the clerk at the register sees a prompt on his computer and asks, in monotone, if you’d like to apply for a store credit card and save 10%. 10%. On a candy bar. Or when you are trying to check out of an online store and you have to go through page after page of â€Å"add this! do you want this?! get this!† and none of the offers have anything to do with what you want to buy. Upselling and cross selling work best on an individual level, or an audience-specific level. Unrelated and nonsensical attempts at upselling and cross selling numb your customer to ever buying. #3. Sell Benefits, Not Features People buy things to solve problems. That’s it. Granted, they might buy things that â€Å"solve† a problem in a roundabout or seemingly unrelated way (e.g. buying expensive clothes because of a self esteem issue, or shopping because of boredom), but the gist of it is that we spend money because there is a problem that needs solving. Features might solve problems, but they need to be translated into benefits in order for customers to see what problems they solve. Neil Patel uses GoDaddy as an example (and boy, does that company like to do the upsell) of mistaking features as the selling point. From the QuickSprout blog. â€Å"How To Upsell Your Customers† Patel points out that GoDaddy tends to sell based on features without really explaining why these features are a benefit. The customer isn’t clearly told why these might be useful. Take a look at your CTAs at the end of your blog posts and email. Are you selling the benefits or the features? Do you tell your readers why they should do something, or just telling them to do it? #4. Use Social Proof Social proof can be helpful for upselling and cross selling. Think of how Amazon lists what other shoppers who looked at a product also bought. Or the small â€Å"#1 Seller† flag on products that are sometimes more expensive. Knowing that other people went for the upsell and the cross sell convinces people it’s probably safe to do so, too. And nothing upsells like seeing a more expensive product getting five stars when the cheaper version you were looking at has only three. Consider testimonials and star rating systems for your content, products, and services. They do some of the upselling for you, if you simply make them visible at a crucial moment and location. #5. Create Content Bundles Apps such as Uberflip and Storify (or even our very own #CoChat summary blog posts) indicate that readers like to see content bundled into one place. That’s great news if you’re looking to upsell and cross sell. Creating a bundle of products makes the upselling and cross selling much easier, because your customer can easily see that they are getting added value. Bundles are particularly good for cross selling. Why not pull together several products that are related and show the customer that they can get the bundle for less than they’d get all three separately? Copyblogger talks about pulling together content bundles out of your digital content, suggesting several possible approaches: Find similar content product types. For example, put together a collection of your best ebooks, or your most helpful worksheets. Bundle them into one download. Find similar content topic types. Offer an ebook/webinar/download on the same topic. Make an â€Å"Everything You Need To Get Started Blogging† bundle. Connect with other content creators. Bundle your content, products, or services with someone else’s content, products, or services. It’s good buzz for both of you, and a good way to find an audience with who you choose to partner with. Add services to your bundles. Consider adding a service, such as consulting or an audit, along with your content bundle. â€Å"Get our ebook on landing page copy, and a free copy audit of one landing page.† Bundling your content is part of repurposing it. You give a second life to the individual pieces of content you already created.

The Reformation Essay Example | Topics and Well Written Essays - 750 words

The Reformation - Essay Example It had no lasting influence unlike other European countries except the fact that it strengthened the Roman Catholic Church1. However, sometimes the Reformation is described as the Northern Renaissance. This description has been given to the Reformation in the views of many of the historians. The Northern Renaissance is the Renaissance in northern Europe. It was by the late 15th century that the ideas of the Italian Renaissance humanism spread across Europe and influenced many national and localized movements such as the French Renaissance, German Renaissance and others. Each of these had their own different characteristics and strengths. Italian art and artists such as Leonardo Di Vinci were commissioned and great palaces were built to import the art. It was also believed that the Northern Renaissance was closely linked to the Protestant Reformation and to the series of external and internal conflicts that existed between the various Protestant groups and the Roman Catholic Church. T hese had a lasting impact on the Renaissance. Despite the link between the Northern Renaissance and the Reformation, many researchers have found the differences between them that hinder the connection link between them. The Northern Renaissance was seen as the rebirth of the Greek and Roman civilization2. The Renaissance first begun in the states of Italy and many of the intellectuals suggested that the era after the fall of the Roman Empire till their own times was the Dark Ages, or the Middle Ages. However, this was not true, in fact the irony of the Renaissance, the cultural and intellectual achievements owed a lot to the medieval world. There were many gains in literature, art, philosophy and political thoughts, and individualism was seen as people wanted to receive personal credit fir what they did rather than praising God for everything. As the education spread throughout the Europe and the printing press was introduced in the mid-fifteenth century, the Renaissance spread thro ughout the Europe and was now called the Northern Renaissance. The Northern Renaissance was mainly interested in the religious concerns and this is what leads to the Protestant Reformation. The Reformation had aimed to correct the problems associated with the Catholic Church and sparked the religious civil war for over a century. It was mainly a spiritual and religious revolution3. There were many ideas that emanated in the Italian Renaissance which influenced the Reformation. The Italian Renaissance encouraged the concept of individual and the search for beauty and knowledge. Various forms were used to spread the Renaissance throughout Europe which included letters, writings and several other kinds of practices. This way, the Northern Renaissance was seen to have been influenced by the relationship of the individual with God. The values were built upon the importance of learning and staying connected to the personal relationship with God. Eventually, with further teachings and idea s, a religious sect arose which applied the humanist values to the religious life. And thus, gradually the Northern Renaissance gave a rise to the Reformation. Petrarch, Erasmus and Luther’s lives are best descriptions of the adoption of Renaissance into the Reformation. Petrarch insisted the learning of Greek and Roman manuscripts. He portrayed the value and worth of a man through his portraits and letters. Furthermore, his travels allowed the ideas to spread throughout Europe. An example is his description of the Renaissance as the